Conversion Funnel — Funnel Chart Example
A funnel chart shows how many users survive each step of a sequence. The value of the chart is in the size of the drops, not the absolute counts.
Open the blank funnel chart editorChart type
Your data5 rows · 2 cols
CSV detected
Live previewUpdates as you type · nothing leaves your browser
Export
Reading the chart
What this example shows
- The largest single drop is visit to pricing view — roughly 70% leave before ever seeing what it costs.
- Trial to activation loses 46%, which is usually an onboarding problem rather than a demand problem.
- End-to-end conversion is 2.3%. Fixing the widest leak beats optimising the narrow ones.
The data
Paste-ready dataset
Stage,Users Visited site,48200 Viewed pricing,14600 Started trial,5240 Activated,2810 Paid,1120
Illustrative funnel with drop-off rates typical of self-serve SaaS. Replace with your own before publishing.
Related
More worked examples
- User Journey — Sankey Diagram ExampleA Sankey diagram example showing traffic flowing from acquisition channel through signup to paid or dormant. Edit and export free.
- Revenue Bridge — Waterfall Chart ExampleA waterfall chart example bridging opening to closing revenue through new business, expansion and churn. Edit and export free.