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User Journey — Sankey Diagram Example

Where a funnel handles one linear path, a Sankey handles branching — several sources merging and each stage splitting into multiple outcomes.

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User Journey — Sankey Diagram Example — chart previewA simplified Sankey diagram preview drawn by FastChart.
Chart type
Your data7 rows · 3 cols
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Organic search → Signup — 2,400Paid ads → Signup — 1,200Referral → Signup — 640Signup → Activated — 2,680Signup → Dormant — 1,560Activated → Paid — 1,090Activated → Free — 1,590Organic search — 2,400Organic searchSignup — 4,240SignupPaid ads — 1,200Paid adsReferral — 640ReferralActivated — 2,680ActivatedDormant — 1,560DormantPaid — 1,090PaidFree — 1,590Free
Sankey diagram of Target, Users by Source — 7 data points.
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Reading the chart

What this example shows

  • Organic search supplies more signups than paid and referral combined, visible from band thickness alone.
  • The Signup to Dormant band is thick enough to see immediately — 37% never activate at all.
  • Only 1,090 of 4,240 original visitors reach Paid, and the Sankey shows exactly where the rest went.

The data

Paste-ready dataset

Source,Target,Users
Organic search,Signup,2400
Paid ads,Signup,1200
Referral,Signup,640
Signup,Activated,2680
Signup,Dormant,1560
Activated,Paid,1090
Activated,Free,1590

Illustrative journey volumes for a self-serve product. Replace with your own before publishing.

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